ERIC BALDEV

CO-FOUNDER

Born in Akron, OH and currently based in Scottsdale, AZ, Eric Baldev is an investor recognized for his exceptional business acumen and sharp eye for promising ventures. He’s played a pivotal role in scaling multiple high-impact startups, earning a reputation for driving growth and innovation across various industries, including technology, hospitality and now, health & fitness with Purebred AZ.

Driven by his passion for martial arts, Eric’s latest endeavor focuses on offering top-tier training and facilities to elevate the experience for practitioners of all levels. Committed to blending personal interests with professional excellence, he’s excited to integrate his business expertise with his enthusiasm for Jiu-Jitsu.

Eric's journey highlights a unique blend of strategic investment success and entrepreneurial drive, demonstrating his ability for establishing top-tier practices that foster an environment where everyone receives an optimal opportunity to achieve their goals.

Milan Bakić

CO-FOUNDER | OPERATING PARTNER | HEAD COACH

Milan Bakić is a seasoned security contractor with over 20 years of experience in the field. Born in Lima, Peru, Milan's diverse background and dedication to martial arts have significantly shaped his professional and personal life.

From a young age, Milan was drawn to martial arts, starting with Taekwondo and kickboxing, each of which he has practiced for 15 years. His passion for combat sports led him to Brazilian Jiu-Jitsu, where he's dedicated 21 years, honing his skills and competing in numerous tournaments.

Milan's journey in BJJ saw him training under the renowned Barret Yoshida in San Diego, where he earned his black belt. His expertise and commitment to the sport have also extended to coaching, with a decade of experience teaching and mentoring students in various martial arts disciplines.

In pursuit of continuing the Purebred legacy, Milan has relocated to Scottsdale. This marks a new chapter in his martial arts career, where he aims to share his extensive knowledge and experience with a new community, inspiring and training the next generation of martial artists. His life is a testament to dedication, resilience and the pursuit of excellence in both his professional career and martial arts endeavors.

GERSON ATOIGUE

HEAD BJJ INSTRUCTOR

Born and raised on the island of Guam, Gerson began his Jiu-Jitsu journey at the age of 15. While still in high school and excelling in other sports like basketball, Gerson discovered his passion for the 'gentle art' of Jiu-Jitsu. It wasn’t long before he fully dedicated himself to the discipline.

As a 3rd-degree black belt under the legendary Arthur Ruff, Gerson has showcased his skill set at local, national and world competitions, continuing to dominate as an active competitor.

Gerson's commitment to excellence is not only reflected in his own achievements, but also shapes his students into skilled practitioners. His dedication to teaching shines the moment he steps on the mat, completing a journey where knowledge and passion continuously flow from mentor to student.

GEORGE BURTON IV

HEAD STRIKING/MMA COACH

George Burton IV is a Marine Corps infantry veteran with combat deployments in both Operation Enduring and Iraqi Freedom. With over 20 years of Muay Thai experience, he's trained and coached at world-class facilities such as Master Toddy's LA training center and Tiger Muay Thai in Phuket, Thailand.

George holds a brown belt in Jiu-Jitsu and brings extensive expertise in Muay Thai, grappling and MMA. He's trained alongside renowned teams and coaches worldwide, including cornering a UFC title fight. George brings a wealth of knowledge and a commitment to helping athletes of all levels reach their full potential in the ring and on the mat.

Baret Yoshida

DIRECTOR OF 
AFFILIATE RELATIONS

Baret Yoshida, founder of Baret Submissions, is a renowned Brazilian Jiu-Jitsu expert known for his technical, aggressive style that earned him the nickname "The Finisher".

Since beginning his BJJ journey in 1994 in Hawaii, Baret has become a black belt under Egan Inoue, a three-time ADCC medalist and an IBJJF No-Gi World Champion. Through his instruction, he continues to inspire and shape the next generation in the BJJ community.